MASTER APPROVED
- Final mix approved
- Master approved
- Clean/alternate versions if needed
- Archive master stored
- Credits verified
MOMENTUM PROTOCOL STUDIOS / RELEASE READINESS
READY IS
A STANDARD.
A song is not ready because the mix sounds good. It is ready when the master, rights, metadata, artwork, distribution, artist pages, content package and archive handoff are all aligned.
PRE-RELEASE GATES / NO SKIPPED STEPS
SEVEN GATES.
ONE RELEASE.
Every gate should be consciously cleared before a release date is treated as final.
OWNERSHIP + CLEARANCE
- Songwriting splits documented
- Samples cleared or absent
- Artwork usage rights confirmed
- Legacy/family permissions documented where relevant
- Release copyright information ready
DATA LOCKED
- Artist name/title consistent
- ISRC/UPC handled by distribution workflow
- Genre and credits finalized
- Lyrics proofed
- Explicit-content status confirmed
VISUAL SYSTEM READY
- Master square cover
- Vertical release art
- YouTube thumbnail
- Canvas/loop concept
- Approved artist imagery
DELIVERY READY
- Distributor selected
- Release date confirmed
- Stores/platforms selected
- Artist profiles claimable
- Pre-save/link plan prepared
CONTENT PACKAGE READY
- Announcement post
- Song clip/reel
- Behind-the-song story
- Lyric content
- Launch-week schedule
MASTER HANDOFF COMPLETE
- Final audio archived
- Artwork source files archived
- Metadata/credits snapshot stored
- Session/project notes saved
- Release links added after go-live
GO-LIVE RULE
Do not call a project “released” on the website until commercial distribution is actually live and the public links have been verified.
FINAL HANDOFF / WHAT SURVIVES THE LAUNCH
RELEASE DAY ENDS.
THE ARCHIVE DOESN'T.
The master archive should make it possible to reconstruct the release package years later without relying on a social platform or distributor dashboard.
AUDIO MASTER
Final masters, alternates and version notes.
VISUAL MASTER
Cover source, exports, thumbnails and vertical assets.
DATA MASTER
Credits, metadata, lyrics, IDs and release-date snapshot.
STORY MASTER
Behind-the-song notes, approved copy and campaign context.
MOMENTUM PROTOCOL STUDIOS
DON'T JUST
DROP IT.
DELIVER IT.
Release readiness is the point where creative work becomes durable label infrastructure.